How it’s made · what we know and what we don’t
The answers, including the ones that are “not yet”.
The questions parents actually ask. Some we can answer completely; the rest carry the same placeholders the shop does, because we would rather show you the hole than fill it in with something we would have to take back.
Your own story — the character you made, the place you chose, the moments you kept, and the title in your own words. Every piece is locked in the Studio before anything is printed, so what turns up is what you approved and nothing else. We do not add a logo to the front, a hashtag to the back, or a line of our copy anywhere on it.
The whole line is made for two- to seven-year-olds. Individual keepsakes will carry a narrower band once we have settled how to split it — a board-weight fold-out for the youngest reads very differently from a card set with small pieces — and until that is settled every keepsake shows the whole band rather than guess at you. If a format has small parts, that will be on the keepsake’s own page before you order, not in a leaflet in the box.
Every keepsake carries its own lead time, because they are not made the same way — you will find it on the keepsake's page, on its card and beside it in the basket, in the same place each time. Each one is made to order, so the wait is the making, not a queue. If a date on a page is ever wrong, the checkout is what confirms it.
Nothing is printed until you order it. There is no warehouse and no stock, which means nothing here is limited, nothing sells out and nothing is discontinued out from under you. If you want a second one in two years, you order a second one in two years and it is the same one. It also means we cannot tell you “only two left”, because there is no such number.
No. A character is made from a drawing — your child’s own drawing — turned into a reference sheet the story then works from. A photograph of a child never enters the process at any point, for any reason. It is not an option we have chosen to leave switched off; there is nowhere in the Studio to upload one.
No ads, no third-party trackers, and nothing profiled about your child. Payment and delivery details are handled by a checkout provider outside Patara and are deliberately kept apart from anything to do with a child’s account — a stranger’s card and address are never held in the same place as a child’s profile. You can ask us to delete a story and its pieces, and that includes the reference sheet.
Every keepsake ships with a single sheet about how it was made and how to mend it, because a paper object in a four-year-old’s hands is going to need mending and that is not a fault. If something arrives damaged or wrong, write to us and we print it again — there is no stock to argue about, so there is nothing to argue about.
No. You are making a story, not pressing a button for one. We use image models to draw the pictures from the character you locked — that is the part that would otherwise take an illustrator weeks — and nothing else. The story, the character, the choices and the reading are yours. The AI is a tool in the workshop, never the thing on the shelf.
No. A character starts from a drawing your child already made, however rough; the Studio turns it into a reference sheet and draws every picture from that. You never face a blank page — each step is one small choice, and the previous one is always there to go back to.
Every one of these started as somebody’s Tuesday evening.
We keep the catalogue small because small is what we can make properly. When another format is right it will appear on the shelf, without an announcement and without a countdown.